Disney does it right - the masses rejoice!
Saturday, October 11th, 2008If you’re reading this, you probably know that among my geeky obsessions, I have a thing for Disney. And again, it’s no secret that I’m a sucker avid consumer of home video. So let me tell you a story about something called “double dipping”. In a 1993 episode of Seinfeld, “double dipping” was a term used to describe putting your chip into the dip after you’ve already had it in your mouth. It’s a disgusting thing to do. In the world of home video, ‘double dipping’ refers to something different, but equally gross.
In the last thirty years, there have been several different video formats: Beta, VHS, DiscoVision, LaserDisc (CLV and CAV), DVD, HD-DVD, BluRay… and a couple of others. At any given time, a couple of formats co-exist and invariably, the better one costs a little more and has a smaller market share. For example, in the ’90s, consumers had the choice between VHS and LaserDisc. VHS was tremendously popular, but LaserDisc was better (and more expensive). Since LaserDisc catered to a smaller but more avid group of movie fans, it was the format that first introduced things like director’s commentary tracks, surround sound and, most importantly, widescreen presentations. If you were a true film buff and were given the choice of formats, LaserDisc always won, hands down.
Now, if a movie was released on both VHS and Laser on the same day, the decision was easy. But every once in a while, a movie would be released on VHS only and then, a short time later, would be followed by the LaserDisc version. When a movie is a classic film that appeals both to kids and adults and only has a limited release period (i.e. every Disney classic), such a move forces the potential consumer to either wait out the VHS-only period (and wait out the incessant commercials and even, perhaps, the crying of their children), or buy one format and then the other. Hence the term “double dip”. And Disney was famous for it.
In the past few years, though, things have changed. LaserDiscs are gone, and so, for the most part, have VHS tapes. Pretty much all of the new releases are on DVD, blu-ray (a hi-definition variant of DVD) or delivered directly through the internet to various home machines, such as TiVo or AppleTV. With so many people owning HDTVs, more and more people are investing in blu-ray players (even the PS3 is a blu-ray player) - and until everyone abandons the physical storage of those five-inch discs in favor of internet-based delivery of media, blu-ray is as good as it gets. But those discs aren’t cheap. Which brings me to this happy post.
Over the past year, Disney’s home video arm has recognized that overt greed isn’t a good thing - and nurturing (and respecting) their dedicated consumers is a good move. To that end, they started putting a rebate coupon in some of their blu-ray titles. If you spend twenty-something dollars on a blu-ray that you already have on DVD, you can send in a coupon and get ten dollars back. Not a bad deal. Makes the double-dip more enticing. Last month, Disney released fan favorite The Nightmare Before Christmas on blu-ray. Included in the package was a special disc that allowed you to load a digital copy of the movie onto your iPod, iPhone, computer… whatever device you own that lets you watch digital movies. That was another good move. But up until last week, Disney had not released any of their “animated classics” on blu-ray - so the hardcore fans were wondering how it would shake out.
The first Disney Classic to make it to blu-ray is Sleeping Beauty. Because I’m lucky enough to live in Los Angeles, I was able to attend a special screening of the remastered movie at Disney’s flagship theater, El Capitan. The evening was made even more special by the inclusion of a panel discussion of Disney alumni and experts, including the voice of Princess Aurora herself.

The movie itself looked great - so I knew that I’d be purchasing the blu-ray as soon as it was released (for the record, I’ve owned this movie on VHS, LaserDisc, Special Edition Laserdisc, and DVD). When it came out on Tuesday, I was surprised and delighted to discover that not only did Disney release the blu-ray edition on the same day as the DVD edition, but that the initial copies of the blu-ray include a free copy of the movie on DVD stuck right on the cover. For homes that have one blu-ray player for the grown-ups and a DVD player for the kids - you now have two copies of the movie. For fans of the movie who want to see it now but don’t yet have a blu-ray player (but are planning on getting one in the near future), you can enjoy the standard-def version until you have a hi-def player. This is the opposite of double-dip. It’s a single dip… a skinny-dip. And that is a good thing. Thanks, Disney!
(Want my review of the blu-ray? Well… I’m not posting it here, so you’ll just have to ask me in person.)





